Hello startup entrepreneur
Ready to leverage your IP?
Your IP can help you reach your business goals.
Secure investment. Improve your bottom line. Build a stronger business.
Using IP strategically can be a business game changer. We help startups understand what matters, make the right decisions and turn IP into business value.
Did you know?
Research shows that startups with registered IP rights are 10 times more likely to secure seed and early-stage financing and three times more likely to deliver returns to early investors through a successful exit.
Why many startups struggle with IP
Do any of these sound familiar?
Inaction or hesitation
Waiting too long can weaken your IP position and reduce company value.
Passive protection
Treating IP as something you simply protect means missing opportunities to create business value.
Doing it all at once
Trying to solve everything at once wastes time and money on things that may not matter yet.
Static IP strategy
Your business evolves. Your competitors evolve. Your IP strategy needs to evolve too.
Outside-in perspective
No one knows your business better than you. Relying too heavily on external advisors can mean missing opportunities that only you can see.
Together we can make a difference
I am Jonas.
I have spent 20+ years as a Patent Attorney and IP Advisor, helping companies navigate IP and turn it into business value.
Now, I am on a mission to make that knowledge accessible to startups. That’s why I founded IPsteading: to empower you to take control of your IP, make better business decisions and successfully go from innovation to impact.
Let us help you
Wherever you are on your IP journey, we can help you take the next step.
Experience
A fun and transformative team activity that changes how you think about IP as a business asset.
Business Simulator
Make years of IP decisions in just a few hours. A live simulation where your team navigates real business challenges, makes strategic IP decisions, and sees the consequences unfold in real time.
Format: Live or digital event
From 4 995 SEK/person
Insight
Focused sessions that help you see IP from a strategic business perspective.
IP Insight Workshop
A focused mini-workshop for SME-leadership, and/or founders, that gives a fresh perspective on IP and its role in the business. In only 40 minutes you walk away with new insights and three prioritised key IP-actions directly applicable to your business.
Format: Digital
From 4 995 SEK/group
IP Strategy Workshop
An interactive session for SME-teams, events and startup programs. Build shared understanding and start thinking strategically about IP.
Format: Live or digital event
From 19 995 SEK/group
Capability
Self-paced online courses that teach IP strategy, not just legal theory.
IP Kickstart
A crash course for tech startups who want to start using intellectual property, not just as a legal formality but as a value driving business tool. Learn how to make your first strategic IP moves – fast, clear and founder-friendly.
Format: Mobile app or web
SEK 995/team (up to 5 persons)
Make IP Happen
Make IP Happen is a hands-on course that helps you identify, evaluate, and prioritise the intellectual assets that actually matter to your business. Instead of trying to protect everything, you’ll learn how to focus on what creates business value.
Format: Mobile app or web
SEK 4 995/team (up to 5 persons)
Coaching & Advisory
Get hands-on support. From digital coaching to fractional leadership, we're here when you need us.
IPcoach
A digital platform to help tech startups scale with ease through smart IP.
Free, Premium, or Group plans.
Fractional IP Leader
Outsourced IP leadership.
Custom pricing from SEK 290 000/year.
Senior IP Advisory
Strategic coaching and advisory.
Custom pricing from SEK 120 000/year.